Using Google+ Hangouts

Hangouts are a really cool feature of Google+ that you should really consider making use of in your marketing. You’ve probably heard of webinars, right? They’re seminars that are held online via chat rooms and web cams instead of live in person. They can be remarkably effective tools for marketing products and services, but in the past they’ve been expensive or tricky to set up.

Google+ changes all that! Hangouts are live, multi-person video chats between Google+ users. You can set up a Hangout and Google+ users can connect, offering you the opportunity to have live, videoconferencing webinars free! There’s no incredibly complex software to set up. It’s all very easy to use.

A great way to use Hangouts is to hold free training sessions or question-and-answer sessions via the system. During the sessions, you can promote your product or service, especially at the end. By providing this training free of charge, you’ll be increasing your goodwill in your niche community as well as solidifying your expertise on the subject.

Another great way to make use of Hangouts is to show something you wouldn’t be able to show without video. For example, it might be difficult to explain how to build a wooden birdhouse using solely words, or even words and pictures. However, you could easily use Hangouts to demonstrate the entire thing live via video.

Once you’ve set up a Hangout, you’ll want to publicize it. Obviously, you’ll want to announce it at least a day or two prior to your Google+ contacts, as well as on Facebook, Twitter, and to your email list. You can also add it to a service like GpHangouts lists upcoming Hangout sessions, open channels, and available Hangouts. This could get you new users if you create an interesting premise for your Hangout session.

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