How to change your Google + profile into a business page

Businesses and marketers curiously looks for various kind of marketing strategies to increase online visibility in search engine page results, authorship and integration with other platforms for a better exposure.

Google Plus businesses pages also provide you an opportunity to get ranked into search engine results and drive targeted traffic towards your website. To create a Google Page, you need to start with your Google Plus profile.

Creating a business page enables you to connect with your customers in an easier way. Go through the create page, on your Google Plus profile and follow the steps to initiate with Google business page.

  • Choose the category:

Opt for the right category for Google Plus business page that defines your business. The categories are ‘Local business or place’, ‘product or brand’, ‘company, institution or organization’, ‘arts, entertainment or sports’ and other.

You need to choose the one out of five main categories. This can assist you to get the right prospects for your business. Wrong category can drive wrong audience to your business page.

  • Complete profile:

Provide the complete information about your business, include a contact number, website URL, map address, address, and opening hours to get easily found by your customers.

Add business logo and tagline to the business profile to describe what you do? Make sure that the information, you are giving is correct. After completion of your profile, you can start posting on the page in order to get followers. You can also get custom URL for your business page.

  • Engage audience:

Add a Google+ badge to engage your audience and get more followers to your page. You can also follow your audience back to build a strong relationship. You can follow your staff members, customers, and followers whose updates you found interesting.

Conducting a Hangout and group chat can be great for further conversions with your customers. You can also link your website, YouTube and blog link to brand page.

To make your business page more lucrative, you can add +1 button, create circles to segment your audience, and advertise your products and services on business page. You can create a short video about your business and upload it to your business page to make aware audience.

Take advantage of Google Hangout to host webinars, internal staff meeting, customer service, product announcement and demonstration.

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